PROCESS / RETAINER WORKFLOW

A clear working sequence.

Representation begins with facts, moves through position and route, and only then enters buyer-facing pursuit.

FIVE STEPS

NO OUTREACH WITHOUT A REASON

How the work moves.

The sequence protects the artist, the buyer, and the value of the representation work by keeping context attached to every pursuit.

01

Review

Assess complete materials, live history, current team, market context, and room fit.

02

Position

Clarify the buyer-facing angle, useful proof, realistic markets, and immediate lane.

03

Route

Shape target markets, timing, room paths, availability, and travel logic.

04

Pursue

Approach appropriate buyers with organized materials and accurate context when there is a reason to.

05

Decide

Evaluate fee, production, timing, routing, and deal terms before a date is accepted.

WORKING RELATIONSHIP

The route is collaborative.

01 / Artist

Current materials, truthful context, availability, approvals, and responsive communication.

02 / Crownline

Positioning, market logic, buyer outreach, routing structure, and commercial opportunity review within the agreed scope.

03 / Decision

The artist decides whether an opportunity fits. Crownline does not accept a date on the artist's behalf without the approved process.

DECISION STANDARD

The answer can be no.

Not every market is a fit.
Not every buyer is the right buyer.
Not every offer should be accepted.
A review can identify a better next move without creating a representation relationship.